Introduction to Business

This text stands apart from other entries in the market for its ability to make the fundamentals of business understandable, functional and relevant to students with little or no business background. The authors believe the key to unlocking Introduction to Business for novice students lies in their unique, engaging pedagogy based on consistency, active learning and currency. Gaspar et al., is the first cross-functionally authored text in the marketplace. Each author — a recognised authority in their field — brings their own expertise to the course while keeping the discussion focused and concise for introductory level students. The text presents a balanced and consistent voice across each of the unique content areas, enabling students to quickly gain an understanding of concepts, practices and relationships across businesses without unnecessary or disjointed narrative.