Branding Terror: The Logotypes and Iconography of Insurgent Groups and Terrorist Organizations

Terrorist groups are no different from any other organization in their need to use branding to promote their ideas and to distinguish them from other groups that share similar aims. The branding they employ may contain complex systems of meaning and emotion; it conveys what the group stands for, and what its capabilities are. Branding Terror is the first comprehensive survey of the visual identity of the world's major terrorist organizations, from al-Qaeda and the Popular Front for the Liberation of Palestine to the Tamil Tigers. Each of the 60-plus entries contains a concise description of the group's ideology, leadership, and modus operandi, and a brief timeline of events. The group's branding — the symbolism, colors, and typography of its logo and flag — is then analyzed in detail. Branding Terror does not seek to make any political statements; rather, it offers insight into an understudied area of counterintelligence, and provides an original and provocative source of inspiration for graphic designers.