Economics for Business

Economics for Business offers an interactive interpretation of the economics that anyone studying business needs to understand. The book explains how firms, consumers and government interact in markets, and how, from a business perspective, the economy as a whole operates. Using numerous examples and case studies, the book brings economic ideas alive in a real world setting. Each chapter concludes with a series of questions and reflective exercises designed to reinforce and deepen the reader's understanding. The book gets right to the heart of the central economic debates shaping our society: is the Euro a good idea? Can politicians be trusted to run the economy? Designed specifically to show the real life relevance of economics to business students, this book provides a flexible core text for undergraduate and HND students.