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Purple Cow: Transform Your Business by Being Remarkable
- Автор:Seth Godin
- Жанр:Penguin Group
- Год:2005
- Страниц: 160
- Издательство:Penguin Group
- Аннотация:
Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
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